Just Starting – How to Build Your Power Routine

You’re finally ready to make some changes in your life, yet you don’t have time for them all.  The best way to get more time out of your day is to create a power routine.  You can find more information and ideas for a power routine here.

What is a power routine?  A power routine is a set of simple, repeatable tasks that will help you reach your goals.

Create Goals.

I know that it is annoying that everyone tells you to create goals… but you really should create goals.  If you don’t currently have any goals, look back on your life over the last 6 months and think of all of the things you have accomplished.  Have a short list…..?  You’re probably wasting all of your time on Facebook (not promoting anything), watching TV, surfing the internet, or sleeping too much.  How do I know?  I’m an offender on all counts.

You’re probably wasting more time than you realize.  Assuming you sleep 7 hours per day and waste at least 2 hours a day showering, eating, and with miscellaneous tasks, you only have about 15 hours per day.  Most of us work 8:30 hours per day (including lunch break), so that leaves 6:30 hours per day for you to maximize your potential and some of that may be transit time to and from work.  We’ll say an hour a day on travel, on average.  That leaves about 5:30 hours per day to use wisely.  Again, what have you been doing?  That is a substantial amount of time.

Back to the point…Create measurable goals so you have a focus in your 5:30 hours of free-time per day.  You need a basis for your power routine, otherwise, why would you have one?  I can assure you, if I did not have a fitness goal, I would not be waking up at 5:30am to workout every morning.  I would be sleeping.  No question.

Determine what you want from your life

Take a step back and think about what you want out of your life.  Is your goal to sit in the same office for 20 years and slowly move up the chain, to find that when you’re 50 you’ve done the same thing over and over and haven’t made a difference in the world?  If it is, then that is fine.  Plenty of people do it.  And plenty of them are happy. Maybe work or career success isn’t your goal, but you spend your free time helping other people or raising a family.  That’s great, but even then you have a focus.  Determine your focus. Your focus can be long-term (20 years), short term (6 months – 5 years), or immediate (:01 minutes – 6 months).

Small successes to reach the big success

Break your focus up into small tasks, if you have a 6-month goal, how can you work on that goal today?  Don’t put it off anymore.  One of my 5-year goals is to run a successful business with at least $1000 per week of profit.  I broke it up by developing a quick plan.  Build an online following, utilize social media and the internet, build expertise in a field, then merge the two.  Use my online following to sell my expertise.  Simple, measurable, and effective.  With that being said, please follow me on Twitter and subscribe to my newsletter. :)

Measurable, easy, and quick

Your power routine needs to be something that you can do every day. Regardless of the situation. I recommend your power routine take no longer than 30-60 minutes per day, otherwise, you will run into too many scheduling obstacles.  For an example, you can read about my power routine here.


Combine mind and physical tasks.  Driving the car?  Listen to an audiobook.  Running on the treadmill?  Read a book (preferably hard-cover so it stays open with ease).  Learn more here

Value your goals.  They shouldn’t be things that you don’t care about.  These are tasks that you want to complete.  Don’t have goals, just to have goals and tell your friends.

What is your power Routine?  Please share it in the comments section.

-      Matthew Sodoma

Just Starting – Finding Your Niche

So you just read a book or two and now you want to start your own business but do not know where to start.  We’ve all been there and it is the most common showstopper for business start ups.  I really want to do __ but I’m not an expert at it so I can’t.  Let me tell you, everyone starts here.

Even if you have your doctorate degree in neuroscience, you are still not an expert.  You will never know all you can about neuroscience or even everything about one small portion of neuroscience.  Expertise is perceived.  If you are looking to build your expertise you can follow these simple steps that I previously outlined at Day to Day: Live Free.

The important questions to ask yourself:

  • What am I good at?
  • What do I enjoy doing?
  • Disregarding your experience and expertise, how can my hobbies be monetized?
  • Are there certain tasks that I would need help from others?

One of the most common problems is:

  • I’m not good with computers, I don’t know all of the ins and outs and tricks.  Lucky for you, there is plenty of software out there that more or less are plug-n-play or click and insert text.  For example, platforms like WordPress or Drupal (little bit more in depth).
  • I don’t know how to get a product manufactured.  You don’t have to manufacture products to start your own business.  Start by creating information.  It’s cheap to write your own e-books, build your own website, build your own affiliate store.  Once you realize how easy it is to start your own business through information and affiliations, then you’ll want to look into producing your own products.  The key here is to just get started. Once you start, your business will become more and more in depth.  Just starting is key, and start simple.
  • I do not know what to write about.  You are either trying to hard or not reading enough.  You should be following all of your competition and reading their material.  How can you make their information better and add your own twists and niche?

Not only should you be focusing on experts in your field, but in complementary fields.  Example, if you are an expert in business finance it would do you well to learn more about accounting and the internet.  Simple knowledge about online advertising, search engine identity, and social media could help your company save thousands in marketing, but no one would know it unless you pointed it out as you are the one looking at the balance sheets.

Making connections between fields of expertise is true expertise.  Anyone can study one field for a long time, but the knowledge is useless unless applied.

-Matthew Sodoma

Just Starting – Basic Business Guidelines for Planning (Capsim Explanation)

There are a few basic business guidelines that you should follow when planning your business.  These guidelines are general enough where they apply to just about every business model out there.  I came up with these guidelines after performing in the 99th percentile of the national Capsim simulation.
What is Capsim?  Capsim Business Simulation
Capsim is a business simulation model.  Here is how it works in a nutshell.  Your business sells sensors and you compete against 5 other companies.  You start out with a number of products that are placed on in the high end market, performance market, size market, traditional market, and low-end market.  There is an R&D, Production, Marketing, Human Resource, TQM, and Finance Tab.
In the R&D tab, you can move your products on a perceptual map with size and performance on the axis.  Based on where your product sits in the plane, determines which of the 5 markets the product is in.
In Production, you decide how much you are going to produce, buy/sell capacity, and increase or decrease automation.
In Marketing, you set your prices and determine your administrative and marketing/sales budgets.
In Human Resource, you determine how much training you want to give your employees and how many times to train them.
In TQM, you can spend money to reduce costs in areas like administrative, R&D research time, and material costs.
In the finance tab, you sell stock, buy stock back, take out loans, pay back loans, pay dividends, and pay back emergency loans.
Capsim is fairly simple; there are 7 guidelines to follow for the simulation and how they apply to real-world situations (Bold).
1.   Have at least one excellent product in every market.  2 in the markets that you are dominating.  There is no need to switch markets or move all of your products to one niche.  The simulation tells you what criteria the customers want.  Listen to your customers and give them what they want.
Don’t try to make products something they are not – this is why you won’t be seeing the Chevy Cavalier in the high-end market anytime soon.
2.   Borrow money – it takes money to make money.  Don’t be afraid to borrow the maximum amount 3-4 rounds in a row.  In the simulation, the only problem with borrowing money is that you are paying interest.  But as long as your automation, marketing, sales, and TQM are not maxed out, then you should be borrowing money; assuming that you don’t have cash on-hand.  Make investments now to pay off in the future.
3.   Don’t give up your market share.  Too many teams make the mistake of moving products from low-end to traditional or traditional to high-end and then not having any products in those markets.  Why do they do this?  I do not know.  Simple math will tell you that if there are 5 products in one market your share is 20% if all products are equal.  And if there is 5+1(the product you are moving) in a market then your share is 16.66%.  This move makes more sense in real life than it does the simulation.  In the simulation, every team can meet the same criteria and there is minimal branding.  As previously said, don’t try to make products something they are not, make new ones for new markets.
4.   Keep your products up-to-date.  Other than the low-end market, you should be revising your products every year to finish in the same year, so they can be revised again in the next year (because it is a year-long turn based simulation). Keep revising and give your customers what they want.
5.   Don’t overestimate and keep cash on-hand.  Perhaps the number one error teams make is that they overestimate their market share and leave a bunch of inventory on hand.  Then, they end up having to take an emergency loan, pay a bunch in interest and don’t produce as much inventory next year because they have so much excess.  This leads to separated employees, whom they have to pay a separation fee.  Bottom line is, don’t overestimate your predictions.  Be realistic in your predictions and produce about 2 months of inventory on top of that.  Most importantly, know what your competitors are doing.  As they move products and create new products they will affect you.
6.   Automate everything.  This is the main part of the game.  If you automate, you reduce costs and at what expense?  You pay some more interest when you borrow the money.  By the end of the game, you should be pushing 65% margins.
7.   Spend now to reduce future costs.  Right along with the automation, you need to spend money now in order to reduce future costs and increase profits.  You should be investing to the max (until diminishing returns) in sales/marketing/TQM/automation/HR.  You’ll find by the end of the simulation that you have so much money you can’t spend it, so you might as well just borrow the money now and get your costs down for the 8 years.  Focus on immediate gains with positive future impacts.
8.   Aim for the high-end price range.  No, don’t just aim for the high-end market on the perceptual map, but aim for the high-end price range of the market.  So, if the range is $20.00-$35.00, you should be pricing at or around $35.00.  What does this do for your company?  It increases your margins, minimizes your risk, and you have to sell less material to make the same profit.  If you are automating, pricing high, marketing, selling, and investing in TQM there is no way you will lose money.  Even if you are awful at forecasting.
-      Matthew Sodoma

Just Starting – Having Trouble Starting Your Business?

Less is more, simplify it.
Make your business activities a routine and I guarantee you’ll do more than you are now.  Your routine should be simple and not take more than 20 minutes per day.  All of us have 20 minutes that we can spare.  The key is to make sure that no matter what the circumstances, you put in your 20 minutes.
My routine is to create one new account on community or social websites per day.  I use the website knowem.com (Matthew Sodoma on Knowem.com) to find new profiles to create.  They track your username on over 500 websites which is very useful, but the list itself is useful to me.  One new account per day is my goal, but I usually end up doing 2 or 3.  This technique is great for startup businesses because it exposes you to additional useful websites and platforms for marketing your business.
The second task in my routine is to create at least a 1 paragraph blog post for one of my two blogs; Just Starting – Matthew Sodoma and Day to Day: Live free.  I do this 5 days per week and then spend the weekends working on optimization, redesigning, etc.
It’s that simple.  That is my routine and anything else I do is additional work.
Why does it work?
By making sure you do just a little bit every day, you get attached to your projects.  Then, just doing the bare minimum and providing a paragraph of information doesn’t always seem like a good idea.  The bottom line is, you have the time and you’ll make it as long as you have a routine and stick to it.  Not only will you make time for your routine, but you’ll make additional time to create great content and optimize your content on search engines.
Your tasks
1.   What are your goals?
2.   What tasks can I break up into 20 minutes per day to reach those goals?
3.   What is the best time of day for me to complete my power routine (right before bed or right when you wake up?)
4.   Just start your routine
Find out more about creating routines here Day to Day: Live Free – The Power Routine
-      Matthew Sodoma

Just Starting – P90x2 (week 1 complete)

Anything is better than nothing
3 essentials to becoming healthy are standardizing your diet, supplementation, and workouts.  The focus today, is to standardize your exercise routine.  Here is how I do it and why it works for me.
1.   I follow a detailed, full body workout routine that is already made, and proven to show results – P90x2.  Too often, people get caught up in the planning process.  For 99% of us, you do not need to customize a workout to your needs.  Stop trying to reinvent the wheel while putting off your health.  Just pick a proven routine that someone else has already created and just get started!  If you get tired of it, pick a different workout routine.
Find more tips on just starting here __
2.   I workout in the morning in order to create a routine.  Ideally, I would want to workout in the 4-6pm time range to be in line with my circadian rhythms, but I just can’t keep a normal routine at that time frame.  You may be able to.  It is difficult for me to get done with work and then want to work out.  Also, I tend to think about the workout too much and dread it all day at work.  Consequently, I often find excuses to not do it or conflicts randomly come up!
3.   I find little tasks that I can do in order to combine physical and mental tasks.  Sitting at work hour after hour?  Try using a standing station or a stability ball.  Both are core engaging and are night and day better than sitting for 8 hours.  What are you doing on your breaks?  Go for a 15-minute walk.  I have 2 breaks and half of my lunch which totals about 45 minutes of walking and I get a little over 3 miles in every day.  You have time, just find the time and get started.
Find out more about combining mind and body tasks here Day to Day: Live Free – The Power Routine
My thoughts on P90X2
After 1 week, I have enjoyed p90X2 and can tell that they listened to their customers after p90X.  Tony is still Tony, there is nothing you can do about that, he’s going to be himself and you are going to have to deal with it.  So far, he’s funny and the humor helps me keep going.
Good improvements
1.   Shorter workouts – more time stretching and warming up.  The total workout time is short and the actual “workout” is shorter with higher intensity.
2.   Foam roller – absolutely amazing.  Make sure you get one of these and you’ll feel way better.
3.   Stability ball – difficult but effective.  Clearly, balance is important to any athlete but something that is often neglected.  If you can’t apply your strength, then you might as well not have it.
Bad changes
1.   Minimal lifting in phase 1 – I understand their theory, but I’m going to miss lifting.  I know we all need the core and balance of phase 1, but it’s going to be tough not lifting for 3-6 weeks and maintain the routine.
2.   More equipment – if you want the most out of your workouts, youre going to buy the equipment.  Foam rollers, stability balls, medicine balls (up to 4+), plyo box, pull-up bars, weights, etc.  I thought I had everything I needed before I started p90x2, since I’ve bought a foam roller, another medicine ball (possibly even another 2 medicine balls), and an additional stability ball.
-      Matthew Sodoma

Just Starting – Standardize Your Routine to Healthiness

Become consciously aware of your body
Take a look at yourself, are you as fit as you want to be?  Do you wish you were skinnier, healthier, more active, and could walk up the stairs to your apartment without being out of breath?
If you’re reading this then about 80% of the time your answer will be Yes!  The good news is, it only takes 3 simple choices:
1.   Diet (most important)
2.   Proper supplementation (vitamins, nutrients, hormone balancing)
3.   Exercise
Each person is different.  We each need a unique percentage of the above 3 choices.  Some people can eat healthy enough in their diet where they only need to take vitamin supplements, and their daily tasks are enough exercise.  Others will not do so well on the diet, making trips to the fridge at midnight to throw down 3 cheeseburgers and a chocolate milkshake. 
The majority of the “consciously aware” will eat relatively well, take vitamins on occasion, and struggle to maintain a workout routine.  Our goal is to standardize these three critical tasks as much as possible.  How is the question? 
Standardize your healthy routine
For me, I can do well on my diet and supplementation as long as my workout routine stays consistent.  As soon as my workout routine gets off, my diet suffers, and my supplementation is non-existent.  There’s some underlying Psychology here, why would I want to eat like crap if I’m working out to become more fit?  It wouldn’t make any sense and would be self-destructive.  Unfortunately, when the routine breaks, it’s oh well; I’ll just eat this cheesecake and that pizza, then start again next Monday. Unacceptable. 
Become consciously aware
The important detail to note is becoming consciously aware of all 3 critical aspects.  If you fail at your diet, keep your supplementation and your exercise going until you recover on Monday – you’ll minimize the damage.  Using this logic, if your supplementation fails, then keep your diet and exercise going – however, this is just plain lazy.  If you’re doing everything else right, how hard is it to take a vitamin in the morning and at night and adding a protein shake or two?  Lastly, if you’re not exercising, you best be eating healthy with a lot of protein and keeping your supplementation in-line.
Find out more on standardizing your diet at Just Starting – Have you started yet?
Proper supplementation __
How I maintain my exercise routine ___
-      Matthew Sodoma

Just Starting – 50 Things I want To Do

Just Starting – What are you starting?
How do you come up with the simple daily tasks that you can do to better yourself?  Complete this simple lifestyle happiness exercise.  This is an important exercise to do in order to figure out what you are going to start and why you are going to start it.  The exercise is to create a list of 50 things that you already like to do or would like to do. 
You’ll probably have issues getting to a list of 50 because you’ve realized all you do is go to work and come home…day after day.  Really think about what you like or could do if you weren’t working.
50 things I like to do/would like to do:
1.   Snowmobiling trip in the mountains
2.   Downhill skiing in the mountains
3.   Week-long golfing trip with friends
4.   Bike 200 miles in one trip
5.   Run a major marathon (Milwaukee?)
6.   Travel to Hawaii
7.   Visit another country for over 1 month
8.   Learn in another country (take a class)
9.   Speak at least 4 languages (German, Spanish, English, Mandarin)
10.                Visit New Orleans
11.                Visit the Himalayas
12.                Visit Dubai
13.                Go to Greenland
14.                Visit Australia/New Zealand
15.                Take Sarah to Fiji
16.                Climb Mt. Everest
17.                Scuba dive
18.                Go deep sea fishing
19.                Sky dive
20.                Mountain biking in Moab, Utah or the Grand Canyon
21.                Watch the Superbowl…live
22.                Go into space
23.                Study space
24.                Visit North Korea
25.                Visit Fuju Island
26.                Travel to Alaska
27.                Experience the Northern lights
28.                Visit ancients ruins like Machu Picchu
29.                Help tribal people for an extended period of time
30.                African Safari
31.                Visit Timbuktu
32.                Own a plan and learn to fly it
33.                Study animals in the Galapagos
34.                Visit Germany’s castles
35.                Help create a video game
36.                Travel to India
37.                Ride an elephant
38.                Study UFOs
39.                Live in the desert for an extended period
40.                Camp in Yellowstone
41.                Help other people realize there are better things to do then sit on their ass and watch tv/eat/work/play video games
42.                Help less fortunate and other countries realize there is more out there
43.                Have a fun, loving family
44.                Run in the Running of the Bulls in Spain
45.                Tour the Pyramids of Giza
46.                Go to Niagara Falls
47.                Become independent of the system. (don’t buy food, don’t buy water, don’t buy electricity, don’t pay rent or a house loan)
48.                Learn how to build electronics and how the hardware works
49.                Learn to cook Asian food
50.                Grow all my own food
51.                Learn carpentry/how to build
52.                Use all solar power
53.                See a large group of whales (Belugas can travel in groups of up to 1000)
Now make it happen.  Set small daily tasks to accomplish your 50.  See my current daily tasks here http://www.daytodaylivefree.com/
-      Matthew Sodoma

Just Starting – Have You Started Yet?

Eating right is healthy – Eating healthy is right
Forget working out, forget doing crunches, or adding gruesome workouts to your already busy schedule.  The only thing you need to focus on is eating healthy and eating at the right times.  Use the ideology that “less is more.” The less you make yourself do on a daily basis, the easier it will be to stick with it.
Photo courtesy of http://www.cnn.com/
Do the bare minimum in order to succeed in your weight loss program.  Don’t just create a routine of running 10 miles every day and lifting weights.  You won’t stick to it and probably will injure yourself.  Start with little tasks.  Find out more about just doing small, quick, daily tasks to reach your goals at www.daytodaylivefree.com
The good thing about eating healthy is that contrary to popular belief, “less is more” does not apply.  In fact, the more you eat, the more you will lose.  As long as you are eating the right foods, you can indulge yourself in mounds of food.
Standardize your eating and make it a routine.  Every time you crave something, add it to your list and go crazy on your “cheat day” –cheat day being once every 7-10 days.  Here is my standardized eating routine that I have Sunday through Friday, leaving Saturday for my cheat day.
I developed my food routine by combining aspects from Beachbody’s Insanity diet plan, P90x2, Tim Ferris’s Four Hour Body Slo-Carb plan, and by using old-fashioned bodybuilding diet plans.
Matt Sodoma’s Food Routine
  • 5:30am – 2 Egg Muffins (1.5 whole eggs, spinach, chopped onions, chopped green peppers, and ground-white meat that I precooked – chicken, turkey, etc.) – put ingredients in a muffin tin and bake for 25 minutes at 375F.
    • Multi-vitamin for active people *Beachbody Activit
  • 7:45 – after-work out protein shake
  • 9:30 – power salad – chopped chicken strips, spinach, romaine lettuce, carrots, onions, green peppers, cucumbers, broccoli, fat-free Balsamic Vinegar (15 cal / 2tsbp)
  • 1:00– Meat and microwavable frozen vegetables (broccoli, cauliflower, carrots)
  • 5:30 – Meat and microwavable frozen vegetables/power salad
    • Multi-vitamin for active people *Beachbody Activit
  • 8:00 – Protein Shake
  • 10:30 – bed
*Meat options – white fish, lean red meats, chicken breast, lean turkey, lean pork
*Other options – 1% cottage cheese (limited), Greek yogurt (limited)
“But Matt, eating the same foods over and over is not healthy” – wrong.  Compared to what you are doing now, it’s extremely healthy.  Eating like a pregnant mom of four with your sodium-filled, carb-loading, insulin spiking diet is what is not healthy.  Not to mention, if you stick to the routine you will gain muscle mass which helps burn stored fat.
Just remember, save the cravings and the bad foods for cheat day and that just doing anything is better than doing nothing.  It’s that simple and the best part is I eat all the time. 
Just start.
-      Matthew Sodoma

Just Starting – The Key to Everything

Most people never begin a project, weight loss program, business, or whatever their activity, because of one problem…They forget to start.  Starting is the hardest obstacle to overcome and obviously the most important.  Unfortunately for all of us, even if you do get started, quitting is the easier than starting.

Everything you do, you must start.  There are 3 steps to the starting process (IPE):
1.   Idea
2.   Planning the process
3.   Executing the process
Most of us get stuck in the planning process because we feel we need to account for all variables and have a perfect plan in place.  The fact of the matter is, you don’t know what is going to happen until you start it.  You can’t plan for every variable.  Stop wasting all of your time planning and start doing.
Moral of the story

Stop planning and start executing.  If you’re starting a business, use the ship, ship fix, ship, ship, fix approach versus the fix, fix, fix, ship, fix, fix, ship approach.

What am I starting?
A New Life
A life where I’m a do’er not a planner.  Why do I know so much about starting things?  Because, like you, I spend most of my time planning.  Not anymore, now I’m doing.
Learning Mandarin
Why?  The world is changing quickly and the Chinese are thriving.  One way or another, if you are a business owner you are likely going to work with the Chinese in the future.  Whether it is directly or indirectly through the supply chain, they will be involved.  I prefer to leave my fate in my own hands as opposed to trusting they will have learned English.
Search Engine Optimization Business – no business name yet
There is no doubt that the internet plays a vital role in business and will even more so in the future.  To get recognized and get customers, you need search engine optimization.  This is self-explanatory.
Fitness program – p90x2
P90x2.  Starting p90x over again, but doing the new and improved p90x2.  It seems to be more in depth, not as repetitive, and more realistic with the 2 days per week off/stretching.  Not to mention, I will be doing it in the mornings in order to make it more of a routine.  Too many things can come up after work to get in the way.
Just Starting Blog – http://www.matthewsodoma.com
My personal blog, not originally designed to be about starting, but was originally just a test blog.  Returned good results on google search engine optimization, so why not call it just starting?
Day to Day: Live Free – http://www.daytodaylivefree.com
Day to day: Live Free is a blog I created to focus on the business and money-making aspects in my life.  Tips, tricks, and step-by-steps to becoming successful, creating an automated income, and living free of “the system”.  Tasks you can do and repeat in order to further your business or personal endeavors.
Online Golf Encyclopedia – http://www.onlinegolfencyclopedia.com
Online Golf Encyclopedia is a website where golfers can write their own how-to articles, lessons, and tips.  Ideally it would be a collection of information that is available for free to browsers.
What are you starting?
Do you have any goals? What are you doing with your free time? Are you letting your life slip-by?  What are you starting and when are you starting it?

 - Matthew Sodoma

Matthew Sodoma

I am trying out this website to see how well the search engine optimization is for starting an online business.  I have been looking around at many sites and hopefully this one will have some great results.

Matthew Sodoma