Just Starting – Finding Your Niche

So you just read a book or two and now you want to start your own business but do not know where to start.  We’ve all been there and it is the most common showstopper for business start ups.  I really want to do __ but I’m not an expert at it so I can’t.  Let me tell you, everyone starts here.

Even if you have your doctorate degree in neuroscience, you are still not an expert.  You will never know all you can about neuroscience or even everything about one small portion of neuroscience.  Expertise is perceived.  If you are looking to build your expertise you can follow these simple steps that I previously outlined at Day to Day: Live Free.

The important questions to ask yourself:

  • What am I good at?
  • What do I enjoy doing?
  • Disregarding your experience and expertise, how can my hobbies be monetized?
  • Are there certain tasks that I would need help from others?

One of the most common problems is:

  • I’m not good with computers, I don’t know all of the ins and outs and tricks.  Lucky for you, there is plenty of software out there that more or less are plug-n-play or click and insert text.  For example, platforms like WordPress or Drupal (little bit more in depth).
  • I don’t know how to get a product manufactured.  You don’t have to manufacture products to start your own business.  Start by creating information.  It’s cheap to write your own e-books, build your own website, build your own affiliate store.  Once you realize how easy it is to start your own business through information and affiliations, then you’ll want to look into producing your own products.  The key here is to just get started. Once you start, your business will become more and more in depth.  Just starting is key, and start simple.
  • I do not know what to write about.  You are either trying to hard or not reading enough.  You should be following all of your competition and reading their material.  How can you make their information better and add your own twists and niche?

Not only should you be focusing on experts in your field, but in complementary fields.  Example, if you are an expert in business finance it would do you well to learn more about accounting and the internet.  Simple knowledge about online advertising, search engine identity, and social media could help your company save thousands in marketing, but no one would know it unless you pointed it out as you are the one looking at the balance sheets.

Making connections between fields of expertise is true expertise.  Anyone can study one field for a long time, but the knowledge is useless unless applied.

-Matthew Sodoma


  1. [...] As your expertise grows, you’ll incorporate new themes and ideas from other disciplines.  Find more information about mixing disciples here [...]

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